Concerns that China was losing its taste for designer goods were stoked this week when the owner of Burberry Outlet posted its lowest quarterly sales growth since 2009 as demand from China proved sluggish.However, Burberry Outlet Online has been more upbeat on China of late and on Wednesday, the purveyor of handbags and trenchcoats posted a 15pc jump in Asia Pacific sales to ￡447m. Burberry Outlet Online Store said that performance had been led by China, particularly around New Year celebrations, when customers snapped up items in the colour red, which is regarded as lucky.Carol Fairweather, who is to take over from Stacey Cartwright as Burberry Outlet Sale finance director, said : “We’ve been very pleased with performnace in China. We talked about having double digit growth in the third quarter and that has continued.”
“We called out Chinese New Year as being strong. That Burberry Outlet USA was driven because we had great product in China and globally, and a lot of red product which plays to the Chinese consumer,” she added.Burberry Outlet Online is looking to capitalise on Chinese demand by opening eight more stores in the country over the next year, including three in Shanghai.
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